Phillies
TAKE ME OUT
Ever since the Phillies successful 2008 season, there has been a noticeable decline in attendance for home games, particularly with young Philadelphians. Millennials do not see Phillies games as a top option for entertainment.
In order to bring the young crowd back, we needed to reframe Phillies games as a place to socialize, be with friends and enjoy each other's company. We've done so by creating our "Take Me Out" campaign. It follows along with the "Take Me Out to the Ball Game" song to create a nostalgic feel everyone knows and will remember. Our goal was to have this classic tune be heard and for our audience to have the Phillies in mind instead of just another ball game.
Utilizing bright muted colors, along with simplified, flat graphics with subtle depth, I created a contemporary look that also aimed to give off a vintage and nostalgic feel.
Copy by Evan Connolly
Everything Phillies. Many of the things shown in this piece can be seen and experienced at Citizens Bank Park.
Subway in-car mockup
This is an adaptation of a subway station ad, but with different copy.
Subway in-car mockup
The Phanatic is seen thinking in emoji which will resonate with the target demographic. Millennials know, communicate through and understand emoji.
Subway in-car mockup
I created a visual that utilized the lyrics of "Take Me Out to the Ball Game".
Billboard mockup
I created a visual that utilized the lyrics of "Take Me Out to the Ball Game". A simple graphic of the city skyline with a fanning ray sky that draws your eye to the Phillies logo.