College students, today, face this struggle of preparing and cooking their own food. Frozen meals or take-out tempt them and usually end up being their final decision. Often times, students will think about making meals, but never actually put those thoughts into action.

This kind of thought, in itself, is abstract. I used this insight as inspiration to create magazine ads that used the colorful Joseph Joseph Nest products but in an abstract form.

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Utilizing the simple and highly functional Nest products Joseph Joseph has to offer, preparing food doesn't have to feel like such a daunting task. It can be comfortable and fun.